Shot on location in Paris, our latest fashion film for jewellery brand NAJO channels the timeless allure of the French New Wave. To heighten this authenticity, we even sourced and used the same model of 35MM Angénieux zoom lens that Pierre Angénieux designed and Godard famously used to shoot Breathless. With an emphasis on handheld cinematography, natural lighting, and rhythmic jump cuts, the film creates a vibrant, intimate portrait of a modern muse navigating the City of Light. Set across the evocative streets, cafés, and squares of Paris, the story follows two characters in a playful game of hide and seek, woven into a romantic, rhythmic chase. The narrative is punctuated by close-ups of jewellery-adorned fingers snapping, a dynamic visual motif that cuts between scenes and pays homage to the iconic dance sequence in Bande à Part.

Our expertise lies in bringing a brand's collection to life through narrative-led commercial filmmaking, where brand storytelling meets visual style. Our team worked on this project from storyboard to final delivery, immersing ourselves in Godard's films to note gestures and shots that could be replicated to best highlight NAJO jewellery.