La Muse

fashion film

Shot on location in Paris, our latest fashion film for jewellery brand NAJO channels the timeless allure of the French New Wave. To ground the film in authenticity, we sourced the same model of 35MM Angénieux zoom lens that Jean-Luc Godard used to shoot Breathless. With an emphasis on handheld cinematography, natural lighting, and rhythmic jump cuts, the film creates a vibrant, intimate portrait of a modern muse navigating the City of Light. Set across the evocative streets, cafés, and squares of the Le Marais, the story follows two characters in a playful game of hide and seek. The narrative is punctuated by close-ups of jewellery-adorned fingers snapping, a dynamic visual motif that cuts between scenes and pays homage to the iconic dance sequence in Godard’s Bande à Part.

Our expertise lies in bringing a brand's collection to life through narrative-led commercial filmmaking, where storytelling meets distinctive visual style. For this project, we were involved from storyboard to final delivery, immersing ourselves in Godard’s films to capture the essence of his language - studying gestures, framing, and rhythms that could be reimagined to best showcase NAJO jewellery. Every creative choice, from lens selection to editing cadence, was made to marry the brand’s identity with the energy of the French New Wave, resulting in a film that feels both timeless and unmistakably NAJO.

A woman with wavy blonde hair wearing a beige trench coat, sitting at a table with a book, a glass pitcher of water, a glass of water, a small cup, a book, and a notepad.
A woman with blonde hair smiling and holding a telescope to her eye, outdoors with blurred greenery in the background.
Two people sitting near a body of water, one person handing a box of assorted macarons to the other.
Man in beige trench coat standing on city street, touching his nose thoughtfully.
A man and woman sitting at outdoor café tables on a city street, with the woman writing in a notebook and the man reading a newspaper, during daytime in a rainy scene.
Storefront of an antique shop with a glass window, red framing, and a sign reading 'Antiquités' above the entrance. Inside, a chandelier, artwork, and various vintage items are visible.